Meme marketing/advertising is a subset of viral marketing which is a practice of using mediums like word of mouth and social media networks to fulfil marketing goals. It is the practice of using users to promote a brand or product by creating appealing, engaging, and fast-spreading news or content.
“Did you know that millennials spend over 200 minutes online every day? Memes are so prolific that there’s a good chance millennials and Gen Zers are laughing at and sharing memes while online. This gives brands plenty of opportunities to engage with their audience.”Aiden Cole